Assess Authentic Learning with Student-Generated Social Videos

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  • Instructor: Jim Hobart, Advertising/Public Relations, Nicholson School of Communication, UCF
  • Course Title: ADV3008 Principles of Advertising

Student generated video; have students create their own videos to illustrate course concepts or ideas. Share not only with other fellow students, but also with family and friends.

Benefits: student-centered learning; motivation; anchored instruction Copyright concerns: Increase students’ awareness of intellectual property; cannot use whatever they can find online Learn about Fair use; educational & research use; purpose/a small % creative common license: creative commons offer a range of licenses for the distribution of copyrighted works for anyone to use

Instructor Testimony

This is a large size class, usually around 300 students. There are two issues with this large-size class:

  • Little interaction
  • Single assessment strategy with multiple choice questions

In 2009 Fall, I offered an optional assessment:

  • students can choose to create a video rather than take the final exam
  • let them form groups of up to 4 people
  • the assignment was simply to teach one section of the class (any one they wanted) as if it was going to be used in place of face-to-face instruction
  • the response was overwhelming (nearly 30 videos, representing about 1/3 of the class).
  • There was NO instruction on how to write, shoot, or edit these videos. They had to use their own abilities and resources. I asked them to upload to Vimeo.

Link to example artifact(s)

This is a student-generated video for this class:

The Ad Spiral from Annie Zondio on Vimeo.

Link to scholarly reference(s)

Church, A. (2008). Bloom’s digital taxonomy.

Mueller, J. (2011). What is authentic assessment?


Hobart, J. (2015). Assess authentic learning with student-generated social videos. In B. Chen & K. Thompson (Eds.), Teaching Online Pedagogical Repository. Orlando, FL: University of Central Florida Center for Distributed Learning.

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