- Instructor: Jim Hobart, Advertising/Public Relations, Nicholson School of Communication, UCF
- Course Title: ADV3008 Principles of Advertising
Student generated video; have students create their own videos to illustrate course concepts or ideas. Share not only with other fellow students, but also with family and friends.
Benefits: student-centered learning; motivation; anchored instruction Copyright concerns: Increase students’ awareness of intellectual property; cannot use whatever they can find online Learn about Fair use; educational & research use; purpose/a small % creative common license: creative commons offer a range of licenses for the distribution of copyrighted works for anyone to use
This is a large size class, usually around 300 students. There are two issues with this large-size class:
- Little interaction
- Single assessment strategy with multiple choice questions
In 2009 Fall, I offered an optional assessment:
- students can choose to create a video rather than take the final exam
- let them form groups of up to 4 people
- the assignment was simply to teach one section of the class (any one they wanted) as if it was going to be used in place of face-to-face instruction
- the response was overwhelming (nearly 30 videos, representing about 1/3 of the class).
- There was NO instruction on how to write, shoot, or edit these videos. They had to use their own abilities and resources. I asked them to upload to Vimeo.
Link to example artifact(s)
This is a student-generated video for this class:
Link to scholarly reference(s)
Church, A. (2008). Bloom’s digital taxonomy. http://edorigami.wikispaces.com/file/view/bloom%27s+Digital+taxonomy+v3.01.pdf
Mueller, J. (2011). What is authentic assessment? http://jfmueller.faculty.noctrl.edu/toolbox/whatisit.htm