Assess Authentic Learning with Student-Generated Social Videos

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Description

  • Instructor: Jim Hobart, Advertising/Public Relations, Nicholson School of Communication, UCF
  • Course Title: ADV3008 Principles of Advertising

Student generated video; have students create their own videos to illustrate course concepts or ideas. Share not only with other fellow students, but also with family and friends.

Benefits: student-centered learning; motivation; anchored instruction Copyright concerns: Increase students’ awareness of intellectual property; cannot use whatever they can find online Learn about Fair use; educational & research use; purpose/a small % creative common license: creative commons offer a range of licenses for the distribution of copyrighted works for anyone to use

Instructor Testimony

This is a large size class, usually around 300 students. There are two issues with this large-size class:

  • Little interaction
  • Single assessment strategy with multiple choice questions

In 2009 Fall, I offered an optional assessment:

  • students can choose to create a video rather than take the final exam
  • let them form groups of up to 4 people
  • the assignment was simply to teach one section of the class (any one they wanted) as if it was going to be used in place of face-to-face instruction
  • the response was overwhelming (nearly 30 videos, representing about 1/3 of the class).
  • There was NO instruction on how to write, shoot, or edit these videos. They had to use their own abilities and resources. I asked them to upload to Vimeo.

Link to example artifact(s)

This is a student-generated video for this class:

The Ad Spiral from Annie Zondio on Vimeo.

Link to scholarly reference(s)

Church, A. (2008). Bloom’s digital taxonomy.  http://edorigami.wikispaces.com/file/view/bloom%27s+Digital+taxonomy+v3.01.pdf

Mueller, J. (2011). What is authentic assessment? http://jfmueller.faculty.noctrl.edu/toolbox/whatisit.htm

Citation

Hobart, J. (2015). Assess authentic learning with student-generated social videos. In B. Chen & K. Thompson (Eds.), Teaching online pedagogical repository. Orlando, FL: University of Central Florida Center for Distributed Learning. https://topr.online.ucf.edu/social-videos/.

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